November 2020

Icons of Advertising

Icons of Advertising

The Business of Branding

From the distinctive Nike ‘Swoosh’ logo to McDonald’s iconic Golden Arches, reaching consumers and fostering brand loyalty is more important to companies than ever before.

Partnering with Others to Save Lives

Partnering with Others to Save Lives

Advanced Test and Automation (ATA)

With COVID-19, businesses big and small have had to rethink their immediate and long-term goals. Advanced Test and Automation Inc. (ATA) has not only pivoted its approach, processes, and manufacturing, but has done it with the briefest of notice.

Innovating and Expanding

Innovating and Expanding

Jac. Vandenberg

Fourth-generation, family-owned business Jac. Vandenberg imports and distributes its full product line of counter-seasonal fresh fruits throughout the United States and Canada. The company’s history dates back to 1905 in the Netherlands, but today, it is based in Tarrytown, New York with a second office in Los Angeles that services the West Coast.

Family Firm Weathers the COVID Crisis Amid Ownership Change

Family Firm Weathers the COVID Crisis Amid Ownership Change

Lester R. Summers, Inc. (Summers Trucking)

A few months ago, Lester R. Summers, Inc., a venerable, family-owned, heavy haul transport company based in Ephrata, Pennsylvania, met with each individual in its company to discuss the company’s response to COVID-19. The effects had hit Pennsylvania hard.

Shifting Gears to Support Local Businesses through Trying Times

Shifting Gears to Support Local Businesses through Trying Times

Door County Economic Development Organization

Door County is a narrow peninsula reaching out roughly seventy miles from the eastern edge of Wisconsin, separating Green Bay from Lake Michigan. This popular upper-Midwest vacation spot is known for its beautiful coastal landscapes. With three hundred miles of shoreline and countless beaches dotted with more lighthouses than any other county in the United States, thirty-four named islands, and dozens of unique communities, the county is a wonderful destination.

Life is Better at the Beach

Life is Better at the Beach

Myrtle Beach Regional Economic Development Corporation

Myrtle Beach, South Carolina is recognized for its miles of beaches, ocean air, the bright lights of boardwalk and promenade, and the nighttime glow of its SkyWheel. But more than that, it’s part of a region that’s becoming a hive of activity and opportunity.

Wowing Clients with Video Walls and Digital Whiteboards

Wowing Clients with Video Walls and Digital Whiteboards

TSI Global Companies

The St. Louis Rams defeated the Tennessee Titans in 1999’s Super Bowl. The St. Louis Cardinals swept the San Diego Padres to win the 2006 World Series. And in 2019, the St. Louis Blues beat the Boston Bruins 4-1 for their first Stanley Cup. What do these champions have in common?

The Future of Communications

The Future of Communications

C-COM Satellite Systems

With customers in 106 different countries, C-COM Satellite Systems is a global leader in the development and deployment of commercial grade, mobile satellite-based technology. The Ottawa-based company helps people around the world access high-speed Internet, Voice over Internet Protocol (VoIP) and video services from their vehicles, while stationary.

A 21st-Century Grid – Renewable Energy on a Massive Scale

A 21st-Century Grid – Renewable Energy on a Massive Scale

Borea Construction

As Canada continues its ambitious goal to become carbon neutral, the drive for sustainable and renewable energy sources has rapidly shifted from pipe dream to national priority. Borea Construction, Canada’s largest renewables constructor, is working to blaze a trail of colossal projects across North America.

The Science of Saving Lives

The Science of Saving Lives

Dacon

ABI-LAB 2, in Natick, Massachusetts, is the result of both inspired thinking and the desire to create functional, attainable workspace for dedicated scientists researching potentially life-altering and life-saving products.

Tourism for a Changed World

Tourism for a Changed World

Ambassatours Gray Line

Perhaps no industry has borne the brunt of COVID-19 more than hospitality and tourism. In a socially distanced world, tourism providers across North America are reinventing themselves to present a new type of business to an equally new type of customer. Halifax’s Ambassatours Gray Line has reoriented and consolidated its business practice to offer more affordable tours while expanding to capitalize on growing area opportunities.

Pick, Pack, Perfect – Robotic Automation That Delivers

Pick, Pack, Perfect – Robotic Automation That Delivers

Berkshire Grey

Omnichannel has changed the way we shop forever, a reality that was cemented this year as millions of consumers turned to online shopping to avoid exposure to the COVID-19 virus. Social distancing and reduced store hours have accelerated eCommerce and alternative digital shopping methods such as curbside pickup, Buy Online Pickup in Store (BOPIS), and new home delivery options to transform retail customer experiences.

Persevering Through Crisis

Persevering Through Crisis

How Smart Business Models Can Help Weather the Storm

The consensus is clear: 2020 is a year that will not be readily forgotten. It has been a year filled with uncertainty and a sense of anxiety.

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