Since 2018, people have flocked to Starbucks cafés to enjoy the ambiance and social environment offered thanks to its open-door policy, which was instituted after an incident related to race took place at one of its stores in Philadelphia. But now customers will have to purchase something to use the company’s cafés, patios, and bathrooms, a reversal from its previous policy that welcomed all.
In a statement to CBC News, a spokesperson from Starbucks Canada noted that the move “does not change our commitment to inviting the community into our spaces.” Instead, it sets clear expectations for behaviour and use of those spaces to maximize the benefit to everyone who comes through its doors.
One of many changes that are taking place under CEO Brian Niccol’s leadership, efforts are underway to breathe new life into the chain to bring back customers amidst disappointing sales and revenues not meeting expectations. Customers can now expect simplified menus and a return to the intimate coffeehouse environment that it was once regarded for. Starbucks will open fewer stores this year to focus on the delivery of this experience.
Part of this shift means that customers with reusable cups or Starbucks mugs can enjoy free same-visit refills of hot or ice-brewed coffee and tea, and the chain will look to bring back condiment bars where customers can customize their own orders to their liking. Further, customers who enjoy non-dairy alternatives will no longer be upcharged. Customers can also expect prices to remain the same for 2025.
