The Economics of Influence

How Social Media has Redefined Marketing

The world of social media is like ever-shifting sands. No sooner had the world become almost blasé about the global reach that the internet afforded everyone from local school students busking on YouTube to multinational corporations shipping specialist parts to technicians in Africa than we had to figure out the difference between brand ambassadors and influencers.

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CURRENT ARTICLES

Creating Connections

Creating Connections

Building a Client Base by Building Relationships

The customer may not always be right, but they definitely know what they want from their shopping interactions: quality, loyalty, and the ability to make meaningful connections with companies.

Hemp for Health

Hemp for Health

Green Wellness Life

Green Wellness Life distributes a wide array of cannabis-based goods, used primarily for health and healing. None of its wares—sold online and at a retail outlet in Caledonia, Michigan—will get you high.

Built to Last

Built to Last

Lanau Industries

Martin Rondeau founded Lanau Industries in his hometown, Saint-Gabriel-de-Brandon, Quebec. The concept took off when Mr. Rondeau and his small team designed and built his first truck body in his humble welding shop and recognized that he was onto something. That dump body still runs to this day, nearly two decades later.

Celebrating 55 Years of Trailer Excellence

Celebrating 55 Years of Trailer Excellence

BWS Manufacturing

As North American business continues to experience a return to domestic manufacturing, transportation becomes all the more vital to maintaining supply chains—and nowhere is that more evident than in trucking.

Celebrating Two Decades of Green Freight Efforts

Celebrating Two Decades of Green Freight Efforts

SmartWay

SmartWay is an Environmental Protection Agency (EPA) program dedicated to improving fuel efficiency and sustainability in freight supply chains. The concept for SmartWay was developed in 2002, when the EPA collaborated with 15 charter partners, as well as the American Trucking Associations, to developing a voluntary “green freight” program, which continues to seek greater efficiency and lower emissions from the logistics, trucking, and freight hauling sectors.

Crime Doesn’t Sleep – And Neither Does Live Patrol

Crime Doesn’t Sleep – And Neither Does Live Patrol

Live Patrol Inc.

As different as they seem, construction sites, high-rise residential buildings, commercial businesses, storage facilities and even solar farms have one thing in common: they all need trustworthy and professional ‘round-the-clock security. That’s where Live Patrol comes in.

Doing the Right Thing

Doing the Right Thing

Bell and Howell

Technology-enabled field services company Bell and Howell services a wide range of automation equipment for multiple original equipment manufacturers (OEMs) and markets across North America. We spoke to the company a year ago, reporting on how the Durham, North Carolina-based business helps customers increase efficiency and reduce operational costs through its comprehensive solutions in retail, grocery, pharmacy click-and-collect, automation, and production mail. This month, we sat down with senior executive and grocery commerce expert James Hermanowski to learn more about the company’s work to fight food insecurity through food bank technology.

Brewing Up New Customers and Products

Brewing Up New Customers and Products

Specific Mechanical Systems

Specific Mechanical Systems is at a turning point. The Victoria, British Columbia-based firm specializes in the design, manufacture, and installation of brewing and distilling equipment for alcoholic beverages.

The Economics of Influence

The Economics of Influence

How Social Media has Redefined Marketing

The world of social media is like ever-shifting sands. No sooner had the world become almost blasé about the global reach that the internet afforded everyone from local school students busking on YouTube to multinational corporations shipping specialist parts to technicians in Africa than we had to figure out the difference between brand ambassadors and influencers.

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