The Economics of Influence

Building a Client Base by Building Relationships

The customer may not always be right, but they definitely know what they want from their shopping interactions: quality, loyalty, and the ability to make meaningful connections with companies.

Lanau Industries

Martin Rondeau founded Lanau Industries in his hometown, Saint-Gabriel-de-Brandon, Quebec. The concept took off when Mr. Rondeau and his small team designed and built his first truck body in his humble welding shop and recognized that he was onto something. That dump body still runs to this day, nearly two decades later.

BWS Manufacturing

As North American business continues to experience a return to domestic manufacturing, transportation becomes all the more vital to maintaining supply chains—and nowhere is that more evident than in trucking.

Live Patrol Inc.

As different as they seem, construction sites, high-rise residential buildings, commercial businesses, storage facilities and even solar farms have one thing in common: they all need trustworthy and professional ‘round-the-clock security. That’s where Live Patrol comes in.

Bell and Howell

Technology-enabled field services company Bell and Howell services a wide range of automation equipment for multiple original equipment manufacturers (OEMs) and markets across North America. We spoke to the company a year ago, reporting on how the Durham, North Carolina-based business helps customers increase efficiency and reduce operational costs through its comprehensive solutions in retail, grocery, pharmacy click-and-collect, automation, and production mail. This month, we sat down with senior executive and grocery commerce expert James Hermanowski to learn more about the company’s work to fight food insecurity through food bank technology.

Specific Mechanical Systems

Specific Mechanical Systems is at a turning point. The Victoria, British Columbia-based firm specializes in the design, manufacture, and installation of brewing and distilling equipment for alcoholic beverages.

How Social Media has Redefined Marketing

The world of social media is like ever-shifting sands. No sooner had the world become almost blasé about the global reach that the internet afforded everyone from local school students busking on YouTube to multinational corporations shipping specialist parts to technicians in Africa than we had to figure out the difference between brand ambassadors and influencers.