Two iconic Canadian brands, Canadian Tire and Tim Hortons (though the latter is no longer Canadian-owned), are teaming up on a strategic loyalty partnership that will enable customers to link their Triangle Rewards and Tims Rewards accounts to unlock new benefits. The program is expected to launch in 2026.
Customers with linked accounts will earn Canadian Tire Money (CTM) on eligible Tim Hortons purchases and enjoy access to exclusive offers through both programs. Triangle Mastercard holders with linked accounts will gain even greater opportunities to earn CTM at Tim Hortons locations.
“Tim Hortons and Canadian Tire are two of the country’s most recognized and beloved brands and we’re thrilled to join forces to bring even more value to Canadians,” said Darryl Jenkins, Executive Vice President & Chief Corporate Development Officer, Canadian Tire Corporation. “Our strategic partnerships are all about building our Triangle ecosystem to reward Canadians for their everyday activities—from shopping for essentials to now picking up their morning coffee.”
“We’re excited to give Canadians even more value on their daily Tims run through this partnership with Canadian Tire,” said Hope Bagozzi, Chief Marketing Officer for Tim Hortons. “We’re proud of all the value we give Tims Rewards members as part of our loyalty program—including earning points on purchases, redeeming those points for their favourite Tims products, exclusive Members Only offers, and more. This partnership between our two iconic brands gives Canadians the ability to earn Canadian Tire Money on their order, alongside Tims Rewards points, and allows us to provide even more amazing everyday value.”
Tim Hortons is the latest to become part of the Triangle Rewards family, joining other Canadian brands like Petro-Canada, RBC, and WestJet, which have existing partnerships with Canadian Tire, tapping into its existing network of 12 million Triangle Rewards members.
