Social media management platform provider Hootsuite laid off hundreds of workers representing 20 percent of its global workforce as it responds to changing market conditions. The company, which was founded by entrepreneur and former CEO Ryan Holmes in 2008, has seen a steady decline in employment levels over the last several years in addition to the latest round of cuts.
“Today, we made the difficult decision to restructure our organization, reducing our global workforce by 20 percent,” Hootsuite said. “Hootsuite wouldn’t be what it is today without the dedication of our people. Each person leaving the business has made a difference and we’re grateful for their impact. We’re committed to managing this transition with care, and are supporting departing and remaining employees through the process.”
The company said that its success “depends on building an organization where decisions happen faster, ownership is clearer and teams are empowered to act with accountability,” adding, “we’re investing in our future: enabling better focus and execution to support our enterprise growth priorities and show up even stronger for our customers.”
Further to the cuts, many employees left Hootsuite voluntarily in 2020, criticizing the company for entering into a contract with the U.S. Immigrations and Customs Enforcement (ICE), which caused an uproar on social media.
