Karen Hawthorne

How a Small Railway City Redefined ItselfCity of St. Thomas, ON

How a Small Railway City Redefined Itself

City of St. Thomas, ON

This is the story of how a simple hashtag campaign on social media brought a community together and moved it forward to bluer skies. The #stthomasproud campaign launched in 2015 to rally pride in a small Ontario city that was hard hit by the Great Recession. It took hold with the locals who carried it on – and you still see people around town wearing t-shirts with the slogan.

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