Planting the Seeds of Change and Reaping the Rewards of Investment

Myrtle Beach Regional Economic Development Corporation (MBREDC)
Written by Jessica Ferlaino

For decades, vacationers and retirees flocked to the Myrtle Beach region for the warm climate, the sandy expanse of the Grand Strand, world-class golf courses, and affordable, family-friendly entertainment.

This is still true, but paired with the low taxes and affordable housing, the area’s population continues to grow as well, with young people and families seeking out the quality of life this oceanside retreat has to offer. For several years running, Myrtle Beach has been ranked amongst the fastest growing metros in the United States, momentum that the Myrtle Beach Regional Economic Development Corporation (MBREDC) continues to ride as it locks in new investments and a sound economic future for the region.

Tending to growth
Growing for growth’s sake is one thing, but tending to that growth is quite another, and since 2013, Sandy Davis, President and CEO of the Myrtle Beach Regional Economic Development Corporation (MBREDC), has not only sowed the seeds of growth herself but also nurtured the work of her predecessors to ensure their work is done.

Nowhere is that more evident than at Bucksport Marine Park, which has sat vacant since before her time—until recently, that is. Now, with the addition of a new road making the area more attractive to potential investors, a new partner in Ocean Craft Marine is expected to bear fruit.

“The company visited different sites in several locations in various states and we were the last stop, and they really loved the Bucksport Marine Park site. They loved the area,” says Davis. “We toured the HGTC boat building program and they said, ‘This is it. You have everything that we wanted. You have a great community. You have the skills for the workforce we need. We’ve met with all your leaders in the area and they’re really supportive.’”

While the deal for the land has yet to close, it is underway and the anticipation is growing, especially given the fact that the land has been vacant for so long. This will serve as a beacon of economic growth and prosperity for the community and will free Davis to seek out new deals with an even greater impact.

Big deals, big impact
The Myrtle Beach region is no stranger to big announcements that come with big investments. That is certainly true of the relationship it has with DC BLOX, which has been located in Horry County’s International Technology and Aerospace Park since 2023. It offers connected data center infrastructure, including its first subsea cable landing station (CLS), the largest on the Eastern Seaboard, with the capacity to host up to five subsea cables.

From Davis’s perspective, “DC BLOX has been a huge asset to our area. They continue to grow, continue to invest in the Myrtle Beach region, and continue to bring in more subsea cable customers.” This includes Segra, which will be taking a fiber line from the subsea cable line from Myrtle Beach to Charlotte.

Noting that, “it is a lot of investment for our area,” there is still further room to grow and economic impact to be had. What started as 20 acres for DC BLOX has now expanded to 40, with more growth potential in the future.

Initially there were opponents to this development, but Davis reaffirms that there has been no strain on local utilities or infrastructure. In fact, many people are unaware that a data center exists in the community.

One investment that people are aware of, however, is Amazon. Home to a 165,000-square-foot, same-day delivery facility that opened in 2024, which sped up deliveries and improved service, a second last-mile delivery center is planned and underway for early 2027 operation. “The community loves Amazon,” says Davis of what has been the most popular project over her 13 years at EDC.

Discussing the second project, she notes, “It will be a lot more product, a bigger distribution area, and more jobs than what we saw with the first one.”

Acknowledging concerns around the strain on infrastructure, as the facility will be located proximate to Highway 501, one of the most utilized roads in the county, Davis explains that Amazon has been a true community partner, working to schedule departures from the facility around the existing traffic patterns to alleviate strain on transportation infrastructure in the region.

Still searching for a hole in one
Further to these big economic wins, any discussion about the Myrtle Beach economy would be remiss to not mention the role of retail and hospitality in the strength of the region, driven by tourism, which is being viewed in a new light.

Golf has long had a respected presence in the community, but beyond its value in tourism dollars, there is untapped potential to grow the economic impact of the sector. For instance, while golf is certainly a regional draw, Davis is exploring the notion of bringing in a golf manufacturer or similar kind of operation that could further reinforce the region as the golf capital of the world.

“It makes so much sense in the golf capital of the world to look at recruiting a golf manufacturer in our area that we can support. That would definitely be a company we have the visitors and the locals to support, and we even have golf courses who are happy to say, ‘If we can get one here, we would love to showcase them at our golf course,’” says Davis of the full-circle potential of such a strategy.

Whether it is a golf ball, a grip, or even carts, there are so many components of the golf industry that can be leveraged to maximize the region’s economic potential. “We are actively searching for that. We attended our first PGA trade show in Orlando in January, and it was the most successful trade show that we have been to in probably the last two years,” explains Davis. To advance the concept, MBREDC is working with Golf Tourism Solutions as a strategic partner to increase attention to the region and help showcase the skills and available workforce that could support investments in this sector.

A place to call home
Strategic partnerships, like that with Golf Tourism Solutions, are a big part of the economic success of the Myrtle Beach region. From the various municipalities to the local Chambers of Commerce, educational institutions, local, county, and state legislators, The Department of Commerce, and the North Eastern Strategic Alliance (NESA), a nine-county regional economic development organization, it is truly a group effort to advance the interests of the region.

Investments continue to be made to keep pace with growth to preserve and elevate the area’s quality of life; this includes investment in housing to ensure that the missing middle has access to affordable and adequate housing, as well as infrastructure.

Regarding housing, Davis notes, “We have a lot of housing, but affordable housing may be the issue, so we have started something new for our target companies that we need to provide for called a Community Land Trust, where we focus on housing for the incomes between the $45,000 to $72,000 range.” This is the group most struggling to secure housing due to the rising rents and home costs in the area.

This is certainly not a problem unique to the Myrtle Beach region, but it is exacerbated by the growing population causing housing prices to rise.

Further to economic development and growth, the region is also focused on the provision of infrastructure and services to sustain the quality of life that has proven so attractive to so many. “We have a lot of plans for our infrastructure as far as roads,” Davis shares. “Our utilities are robust and we’re working on some new projects with utilities as far as gas and electricity. We recently had a gas company and utility company team up to build a generation station together,” which will serve the area well as it seeks to attract manufacturers with high power demands.

Downtown Myrtle Beach is also beginning to see the positive outcome of years of revitalization efforts. These efforts are intended to not only enrich the aesthetic of the city’s core but also improve traffic flows and walkability. And through the creation of opportunity zones and tax credits, more work will be undertaken to breathe new life into the city’s already vibrant energy.

A long-term strategy
Crediting the Myrtle Beach region for how far it has come, Davis continues to be mindful about the future, planting the seeds of change with hopes that they will be tended to and given the opportunity to bloom.

While she acknowledges that she might not see some things come to fruition while she is at the helm of MBREDC, she will continue to advocate for change, particularly around matters like Interstate 73, which could benefit from investment and could further open up the area to opportunities in manufacturing, industry, and other high-wage sectors.

“My long-term goal is to have a footprint on the progress of bringing manufacturing, distribution, and technology into our areas,” she shares. “That will create a lot more opportunity for people moving here, having children, to be able to keep their children here to build the skills that diversify our economy.”

This diversity has been the area’s strength—not just economically but also from a population standpoint. Now, never resting on its laurels, MBREDC and its partners are working to ensure there will always be opportunities for all, making the Myrtle Beach region a great place to visit and to stay.

AUTHOR

More Articles