For more than a century, the Greater Charlottetown Area Chamber of Commerce has been a cornerstone of Prince Edward Island’s business community. Incorporated in the late 1800s, it stands as one of the oldest Chambers of Commerce in Canada, a testament to the Island’s longstanding entrepreneurial spirit and its enduring commitment to economic growth and community-building.
Today, under the leadership of CEO Bianca McGregor, and in close collaboration with municipal leaders such as Mayor Philip Brown, the Chamber continues to evolve alongside a region experiencing rapid growth and new economic opportunities. Together, the Chamber and the City of Charlottetown play a pivotal role in shaping an environment where businesses can scale and thrive while preserving the quality of life that makes PEI so distinctive.
At its core, the Greater Charlottetown Area Chamber of Commerce exists to serve its members, most of whom are small and micro-businesses. According to McGregor, approximately 76 to 77 percent of the Chamber’s nearly 1,000 members employ 20 people or fewer.
“We exist to provide services and opportunities for our membership,” McGregor explains. That means networking opportunities, a menu of benefits that help reduce operating costs, access to education, and strong advocacy efforts aimed at influencing policy so businesses can grow and thrive.
This focus on micro and small enterprises reflects the reality of the Island’s economy. From family-run retail shops and restaurants to professional services and tourism operators, PEI’s business landscape is dominated by entrepreneurs who rely on collaboration and community support.
The Chamber’s role as an advocate is especially critical in a small jurisdiction like Prince Edward Island, where proximity to decision-makers allows for meaningful dialogue. McGregor notes that members benefit from frequent roundtables and meetings with elected officials, opportunities that are far less common in larger provinces.
“That proximity really sets us apart,” she says. “It’s easier for us to facilitate direct member engagement with policymakers. I think it’s a big reason why we have such deep market penetration and high membership rates, making us one of the larger Chambers in the country despite being in Canada’s smallest province.”
Mayor Philip Brown agrees that proximity and accessibility are defining features of Charlottetown’s success. As the capital city and economic engine of PEI, Charlottetown has experienced significant population and economic growth over the past decade.
“Charlottetown has grown from a city of about 35,000 people to a regional population of more than 93,000 when you include surrounding communities,” Mayor Brown says. “That kind of growth brings challenges, but it also creates tremendous opportunity.”
The city’s growth has been fueled by immigration, investment, and a renewed focus on downtown revitalization. The Mayor emphasizes that Charlottetown’s history, often referred to as the birthplace of Confederation, provides a strong foundation for its future. “We’re a city that respects our past while planning intentionally for what’s next,” he says. “That balance is really important as we continue to grow.”
One of the region’s greatest strengths, according to both McGregor and Brown, is its economic diversity. PEI is home to a surprisingly broad mix of industries for a province of its size, including bioscience, aerospace, information technology, clean technology, agriculture, fisheries, and tourism.
“We have a really strong bioscience sector, and decades ago we established a foothold in aerospace,” says McGregor. Future growth is being supported by several key trends, including anticipated federal defence investments and steady expansion in the IT and clean technology sectors as the province moves toward net-zero targets.
This diversity provides resilience during periods of global uncertainty. McGregor notes that while some regions feel significant impacts from tariffs or supply chain disruptions, PEI’s economy is less vulnerable because it is not overly reliant on a single sector. “All the data shows that diversity works to our advantage,” she says. “If one sector experiences challenges, others continue to perform well, which helps stabilize the overall economy.”
Mayor Brown echoes this sentiment, highlighting how the city supports innovation across sectors through infrastructure investment and strategic planning. “We’re seeing advanced manufacturing, bioscience, and tech companies choose Charlottetown because of the talent pipeline, the quality of life, and the collaborative business environment,” he says. “That combination is very compelling.”
A defining feature of the Chamber’s work is PEI Connectors, a program that has operated for more than 12 years. Fully government-funded, the program supports immigrants and newcomer entrepreneurs as they establish themselves in the Island’s economy.
“We realized early on that if we wanted newcomers to succeed, we had to support the whole family,” McGregor explains. PEI Connectors offers comprehensive support ranging from business guidance to assistance for spouses and family members seeking employment.
The program is one of many established settlement programs that play a crucial role in addressing workforce shortages, particularly in sectors such as tourism, agriculture, and hospitality. Mayor Brown notes that immigration has been essential to sustaining economic growth. “Our workforce was shrinking and our population was aging,” he says. Welcoming newcomers has helped lower the median age of the population while contributing directly to GDP growth, bringing fresh energy and entrepreneurial momentum into the community.
While immigration policy has tightened in recent years, both leaders remain hopeful that future adjustments will reflect the unique needs of Atlantic Canada. “We need boots on the ground,” McGregor says. “There are many roles, especially in hospitality, that simply can’t be automated. People come here for friendly faces and great service, and that requires people.”
Indeed, tourism remains one of PEI’s most visible and impactful industries, particularly in the Greater Charlottetown Area. Each summer, hundreds of thousands of visitors pass through the capital region, creating a concentrated period of economic activity. The summer season presents a strong opportunity for businesses to generate significant sales in a short window, with even year-round operations seeing notable spikes in July and August.
Cruise ship tourism continues to grow, bringing hundreds of thousands of visitors each season and contributing millions to the local economy. Effective marketing by Tourism PEI, combined with the Island consistently delivering memorable experiences, keeps visitors returning year after year.
Quality control and regulation have also played a role in maintaining PEI’s reputation. Licensing and oversight of accommodations, including short-term rentals, ensure that visitors receive a high-quality experience. “We take the quality of our tourism product seriously,” McGregor says. “That attention to detail makes a difference.”
And of course, few places in Canada are as closely associated with food as Prince Edward Island. From oysters and lobster to potatoes and beef, local products are central to both the Island’s economy and its identity. The Food Island Partnership plays a key role in helping producers and processors bring products to market, supporting both tourism and export opportunities, and PEI-branded products are increasingly visible across Canada and beyond.
Beyond economic opportunity, quality of life remains one of the region’s strongest selling points. Charlottetown offers a rare combination of urban amenities and rural tranquility. Living just 20 minutes outside the city puts you close to the North or South Shore, surrounded by natural beauty, while keeping all the amenities and opportunities of the capital region within easy reach.
Mayor Brown highlights that safety, strong community infrastructure, and accessibility make the area ideal for families. He notes the region offers excellent schools and recreational facilities along with reliable high-speed internet—even in rural areas—and a genuine sense of community.
That sense of connection extends to the business environment as well. Connections in the region are straightforward; you can quickly meet the people who can help bring your ideas to life, and the Chamber often serves as the gateway to those opportunities.
As Charlottetown and the surrounding region continue to grow, collaboration between the Chamber, municipal leaders, and the business community will remain essential. “We’re in a period of transformation,” Mayor Brown says. “With thoughtful planning, continued investment, and strong partnerships, Charlottetown is well-positioned for sustainable growth.”
The Chamber stays focused on its core mission: making sure businesses, particularly small and micro-enterprises, have the resources and support to succeed, knowing that when they do, the whole community benefits.
In a province defined by connection and opportunity, the Greater Charlottetown Area Chamber of Commerce continues to serve as both advocate and anchor, helping shape a future where people can truly live, work, play, and do business.
