Pauline Muller

The Economics of Influence

The Economics of Influence

How Social Media has Redefined Marketing

The world of social media is like ever-shifting sands. No sooner had the world become almost blasé about the global reach that the internet afforded everyone from local school students busking on YouTube to multinational corporations shipping specialist parts to technicians in Africa than we had to figure out the difference between brand ambassadors and influencers.

Getting the Message Across: Ghent Brings Communication Home

Getting the Message Across: Ghent Brings Communication Home

Ghent

Gone are the bleak old days of stuffy office decor and felt notice boards crammed with memos—and thank goodness. Employers with an eye for the latest trends are going all out to make their offices plush, functional, and environmentally conscious. Alongside this wave of modernity and comfort comes the need to communicate and share information during idea-generating sessions, training, and meetings in fresh and fun ways that work.

Ripples Today, Waves Tomorrow?

Ripples Today, Waves Tomorrow?

The Growing Presence of the Small Bank

Joining tiny, online-only banks is a growing trend amongst Gen Zs and Gen Ys. In fact, just as this writer came to think that using ‘indie banking’ to describe these small online banks could be an over-extension of its original use—for independent moviemakers and musicians—I discovered an app of the same name offering banking solutions to gig workers. Enough said.

More Than Just a Fresh Lick of Paint

More Than Just a Fresh Lick of Paint

John W. Egan Co. Inc.

Fresh paint expertly applied takes more than any layperson may at first imagine. Located in Newton, Massachusetts, John W. Egan Co. Inc. is trusted by industry leaders for everything from exceptional architectural finishes to heavy industrial coatings on an impressive range of projects. Over the years, the team has become well-versed in providing paintwork for educational institutes, concert halls, art galleries, pharmaceutical facilities, historical restorations, power plants, wastewater and water treatment facilities, chemical manufacturing plants, and more. In the process, it has developed a reputation for quality and excellent service.

Gathering Again

Gathering Again

Convention Centres Re-Imagined

A far cry from the 1960s days of bare feet, daisy chains, and peace signs, the time of COVID-19 more recently highlighted one ideal of the flower power era—the human need for meaningful togetherness.

Better Together: Uncovering the Value of Franchises

Better Together: Uncovering the Value of Franchises

Canadian Franchise Association

From parking lot painters and dry cleaners, to restaurants, mobile homecare services, and much more, Canadians are increasingly discovering the benefits of being in business for themselves in partnership with big brands. After fifty years in the field, the Canadian Franchise Association (CFA) is the trusted partner prospective franchisees need to help lead the way.

Sweeping the American Midwest: 30 Years in Sanitation Equipment

Sweeping the American Midwest: 30 Years in Sanitation Equipment

RNOW, Inc.

While the sparkling cities of the United States may be the envy of many municipalities and citizens around the world, the cleanliness can often be tougher to achieve than many people may realize. That is because basic sanitation and service delivery partially hinge on specialized heavy-duty vehicles that make it possible to remove refuse and keep a general sense of order in urban areas. In North America, standards are high as droves of committed residents work day and night to keep it that way.

Post-Fabrication Metal Reimagined

Post-Fabrication Metal Reimagined

KNOLL America Inc.

Machine tool providers and metal fabricators know that dealing with post-fabrication metal leftovers can be challenging. Therefore, a trustworthy partner that can provide high-performance technology to handle heavy-duty processing in round-the-clock operations is of the essence. Considering the importance of the durability required for such processing machinery, finding that partner makes all the difference.

The Importance of Branding

The Importance of Branding

Staying On-Trend and Establishing Trust

Advertising has become a helical heart center. One that spins the lifeblood of digital and print media into the energizing force on which global commerce runs daily. But what real impact does advertising have these days, and is its return on marketing investment (ROMI) still worth the effort?

Keeping Workers Safe & Comfortable

Keeping Workers Safe & Comfortable

Health and Safety in a Changing World

As the COVID-19 pandemic has made personal protective equipment something everyone has had to think about, designers of such gear are stepping up to the challenge of creating more comfortable, more effective equipment and workwear for those who need it most.

Power to the People: Building QUALITY Generators

Power to the People: Building QUALITY Generators

HIPOWER SYSTEMS

HIPOWER SYSTEMS harnesses the power of its international parent companies while remaining small enough to give customers a level of personal service and American-made quality that are hard to come by in standby and portable power generation manufacturing.

Women’s Work

Women’s Work

How Is It Changing?

“For the times, they are a-changin’,” Bob Dylan sang, and times seem to be changing fast. It has been pointed out that 1970 is as far away from 2022 today as it was from 1918 – exactly fifty-two years. Life was vastly different for everyone, but especially for women, in the early twentieth century compared to the technological boom times following 1970. Though much has changed with regard to equality in the workplace, the challenges remain significant, yet not without hope.

Kewaunee Scientific Corporation

Kewaunee Scientific Corporation

Kewaunee Scientific Corporation

It only takes a brief look to discover that very little of what we consume daily did not travel through a lab at some point in its lifecycle. Kewaunee Scientific Corporation designs and manufactures scientific furniture and equipment with care, to not only make laboratories beautiful and functional, but to make them comfortable and safe places to work.

Miles Ahead

Miles Ahead

GP Transco

Driving distances akin to thirty-eight trips around the planet every week while carrying four billion pounds of product annually, GP Transco is a North American trucking leader that operates in a league of its own. Alongside its commitment to working with integrity and with its sights set on hauling over 69,000 loads of freight in 2022, this trucking firm is dedicated to transparency. 

Prosperity through Connectivity

Prosperity through Connectivity

Belmont County Port Authority

In 2017, we reported on how beautiful Belmont County, Ohio, took action to create a booming economy. Abundant in opportunity and with a strong labor force, the community is now ready to further develop.

Everything’s Better in Brockton

Everything’s Better in Brockton

City of Brockton, MA

At first glance, the City of Brockton looks much like one of many leafy, green cities in the American northeast that are shaking out their feathers after the stresses of COVID-19. But, since meeting with three of its inspiring leaders, I am stuck on the theme song from the 1980s box office sensation, Rocky Balboa’s Eye of the Tiger – and the rich texture that this homespun community of almost 106,000 residents has created for itself – despite the global hardships of recent years.

Expert Fleet Branding Like No Other

Expert Fleet Branding Like No Other

Turbo Images

Turbo Images is one of North America’s largest graphics specialists, and its innovative work gives flight to some of the continent’s biggest brand names. As an industry leader in solvent-free printed fleet graphics, the company keeps brands like Coca-Cola, Walmart, Pepsi, and many other fortune 500 companies looking fresh while in transit.

Keeping the Water Flowing

Keeping the Water Flowing

Burt Process Equipment

Burt Process Equipment is known across North America and the world for its advanced engineering and custom fluid systems manufacturing. The company’s clients have access to some of the country’s best engineers, master steel fabricators, welders, plastic fabricators, control panel technicians, and many other professionals. The company also puts heart back into manufacturing.

Leading from Home

Leading from Home

Managing a Remote Workforce

It’s been more than a year since COVID-19 stepped on stage as the harbinger of a new normal, bringing a global shift toward working from home among other fundamental changes to our lives. But what will change, and what will “at work” mean for the future?

Sounding the Alarm

Sounding the Alarm

Radius Security

At times, it may seem that crime does pay. But with a proven high rate of arrests, Radius Security’s top-notch systems make crime far less lucrative by making it far less attractive – so its clients can sleep better at night.

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November 2022

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