Almost a century after its founding, the Tourism Industry Association of Canada (L’Association de l’industrie touristique du Canada)—better known as TIAC/AITC—remains dedicated to its vision and mission: leading Canada’s tourism industry to be the most competitive in the world; serving as the voice of the nation’s tourism industry; and “improving its global competitiveness as an international destination through leadership and advocacy.”
![2023 | April 2023 | In Focus | TourismComing Back StrongThe Tourism Industry Association of Canada](https://businessinfocusmagazine.com/wp-content/uploads/2023/04/the_tourism_industry_association_of_canada_tiac.jpg)