May 2022

The New Normal

The New Normal

Changing Consumer Trends

We’ve been through a lot. COVID took pretty much everything we’d taken as normal for decades and turned it all on its ear in little more than a couple of months – and kept things that way for two years.

Coming Back Stronger than Ever

Coming Back Stronger than Ever

City of Niagara Falls, ON

The past two years under the dark cloud of the pandemic have been tough on everyone, from workers losing their jobs to businesses – especially attractions, restaurants, hotels and other in the hospitality sector – seeing their revenue streams come to a stop.

Big Expansion Means Enhanced Client Service

Big Expansion Means Enhanced Client Service

Contemporary Office Interiors (COI)

Contemporary Office Interiors (COI) has gone national following a merger and acquisition that dramatically extended the contract furniture firm’s market reach. Announced on February 1, the merger with Business Interiors and purchase of Workplace Resource, both of Toronto, has transformed COI into “the leading contract furniture dealer in Canada,” reports a company press release. Thanks to the expansion, the business has grown from 130 employees to 210.

Kneadful Things: Putting the Rest in Stressed

Kneadful Things: Putting the Rest in Stressed

Massage Addict Inc.

Whether used for injury rehabilitation, sports therapy, relaxation or mental health support, an effective massage performed by a reliable professional remains an overwhelmingly popular choice of treatment for many. Finding the quality — and consistency — in treatment can be challenging, but Massage Addict Inc., Canada’s first and largest membership-based massage therapy provider with more than 100 locations across Canada, addresses and skilfully handles these issues. Massage Addict’s proven business concept serves a gap in the market by providing affordable therapeutic massage without sacrificing quality or service.

Merging Talent and Technology

Merging Talent and Technology

MultiCam

After profiling MultiCam in May 2021, Business in Focus has circled back to hear what has happened over the ensuing year. As it turns out, the company has big news, from an exciting change in ownership to innovative new products, so this update is not to be missed.

A Family Business Taken to New Heights

A Family Business Taken to New Heights

Sloan Security Group

Security solutions firm Sloan Security Group is based in Boise, Idaho and serves the greater United States and U.S. Embassies overseas. It began in 1991 as a family forestry construction business of four brothers, who worked together through high school with the guidance of their father Ed Sloan, a senior construction manager for CH2MHill.

Small Budget, Big Results

Small Budget, Big Results

Making The Most Of Your Marketing Dollar

Whether you operate a small- to medium-sized business or are the CEO of a multimillion dollar corporation, there is a certain understanding that effective engagement matters when it comes to developing a viable marketing strategy. However, the ability to leverage that impact in terms of return on investment (ROI) varies significantly in terms of available budgets of time and money.

CURRENT EDITION

The Economics of Influence

November 2022

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Positive Potential

October 2022

The Ups & Downs of Crypto

September 2022

Bigger, Better (& Safer) Than Ever

August 2022

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