From the distinctive Nike ‘Swoosh’ logo to McDonald’s iconic Golden Arches, reaching consumers and fostering brand loyalty is more important to companies than ever before.

The Business of Branding
From the distinctive Nike ‘Swoosh’ logo to McDonald’s iconic Golden Arches, reaching consumers and fostering brand loyalty is more important to companies than ever before.
Advanced Test and Automation (ATA)
With COVID-19, businesses big and small have had to rethink their immediate and long-term goals. Advanced Test and Automation Inc. (ATA) has not only pivoted its approach, processes, and manufacturing, but has done it with the briefest of notice.
Jac. Vandenberg
Fourth-generation, family-owned business Jac. Vandenberg imports and distributes its full product line of counter-seasonal fresh fruits throughout the United States and Canada. The company’s history dates back to 1905 in the Netherlands, but today, it is based in Tarrytown, New York with a second office in Los Angeles that services the West Coast.
Lester R. Summers, Inc. (Summers Trucking)
A few months ago, Lester R. Summers, Inc., a venerable, family-owned, heavy haul transport company based in Ephrata, Pennsylvania, met with each individual in its company to discuss the company’s response to COVID-19. The effects had hit Pennsylvania hard.
Door County Economic Development Organization
Door County is a narrow peninsula reaching out roughly seventy miles from the eastern edge of Wisconsin, separating Green Bay from Lake Michigan. This popular upper-Midwest vacation spot is known for its beautiful coastal landscapes. With three hundred miles of shoreline and countless beaches dotted with more lighthouses than any other county in the United States, thirty-four named islands, and dozens of unique communities, the county is a wonderful destination.
Myrtle Beach Regional Economic Development Corporation
Myrtle Beach, South Carolina is recognized for its miles of beaches, ocean air, the bright lights of boardwalk and promenade, and the nighttime glow of its SkyWheel. But more than that, it’s part of a region that’s becoming a hive of activity and opportunity.
The Source
With nearly 400 stores from coast to coast, The Source has long been a trusted neighbourhood brand that connects Canadians with the latest in consumer electronics, small business technology solutions, and mobile and internet services – and now, a new level of support to help Canadians during a global pandemic.
TSI Global Companies
The St. Louis Rams defeated the Tennessee Titans in 1999’s Super Bowl. The St. Louis Cardinals swept the San Diego Padres to win the 2006 World Series. And in 2019, the St. Louis Blues beat the Boston Bruins 4-1 for their first Stanley Cup. What do these champions have in common?
IAM Robotics
IAM Robotics is a Pennsylvania-based automation maker that has been providing autonomous solutions for facilities across the United States since 2012. The company’s stance is that adaptability and flexibility are the keys to a viable and profitable future.
C-COM Satellite Systems
With customers in 106 different countries, C-COM Satellite Systems is a global leader in the development and deployment of commercial grade, mobile satellite-based technology. The Ottawa-based company helps people around the world access high-speed Internet, Voice over Internet Protocol (VoIP) and video services from their vehicles, while stationary.
Borea Construction
As Canada continues its ambitious goal to become carbon neutral, the drive for sustainable and renewable energy sources has rapidly shifted from pipe dream to national priority. Borea Construction, Canada’s largest renewables constructor, is working to blaze a trail of colossal projects across North America.
Dacon
ABI-LAB 2, in Natick, Massachusetts, is the result of both inspired thinking and the desire to create functional, attainable workspace for dedicated scientists researching potentially life-altering and life-saving products.
Ambassatours Gray Line
Perhaps no industry has borne the brunt of COVID-19 more than hospitality and tourism. In a socially distanced world, tourism providers across North America are reinventing themselves to present a new type of business to an equally new type of customer. Halifax’s Ambassatours Gray Line has reoriented and consolidated its business practice to offer more affordable tours while expanding to capitalize on growing area opportunities.
Berkshire Grey
Omnichannel has changed the way we shop forever, a reality that was cemented this year as millions of consumers turned to online shopping to avoid exposure to the COVID-19 virus. Social distancing and reduced store hours have accelerated eCommerce and alternative digital shopping methods such as curbside pickup, Buy Online Pickup in Store (BOPIS), and new home delivery options to transform retail customer experiences.
How Smart Business Models Can Help Weather the Storm
The consensus is clear: 2020 is a year that will not be readily forgotten. It has been a year filled with uncertainty and a sense of anxiety.
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December 2022
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November 2022
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The Comeback on the High Seas
Ready to see sunsets and starry skies from your floating oasis on the water?
FORREC
With more than 2,500 projects across 60 countries, FORREC, a world leader in experiential design, creates compelling guest experiences through creativity that genuinely inspires awe in onlookers and audiences. Add to that a proficiency in strategy, planning, and innovation.
Atlantic Canada Opportunities Agency (ACOA)
The Atlantic Canada Opportunities Agency (ACOA) is dedicated to supporting small- to medium-sized businesses and business owners throughout the provinces of Nova Scotia, New Brunswick, Prince Edward Island, and Newfoundland and Labrador. For over three decades, ACOA has been implementing programs to support the creation and development of Atlantic Canadian, entrepreneur-led businesses and initiatives.
Discover Halifax
Discover Halifax performs tourism marketing for Halifax, Nova Scotia, Canada and its surrounding communities in the Halifax Regional Municipality. While destination marketing organizations are more commonplace in the tourism industry today, the region was an early adopter when Discover Halifax was enacted twenty-five years ago as ‘Destination Halifax.’
Atlantic Canada Cruise Association (ACCA)
The Atlantic Canada Cruise Association (ACCA), operating as Cruise Atlantic Canada, facilitates partnerships between several organizations focused on the concerns and well-being of the cruise ship tourism industry in Atlantic Canada. The association was established in the late 1990s as a destination marketing organization specifically designed for the cruise ship side of the local tourism sector.
Tourism Industry Association of Nova Scotia (TIANS)
Things have changed in a post-pandemic world, but the Tourism Industry Association of Nova Scotia (TIANS) is forming strategic partnerships as it builds a holistic approach to tourism to make the change for the better.